DOUBLE PAGE SPREAD ANALYSIS

Mixmag has a large image of the featured person making it clear to the reader of who the artist is if they didn’t already recognise their name. The name of the featured artist is in small font at the top of the page which means that if the magazine spread attracted your attention you would then have to search for the artist’s name which keeps the reader’s attention.

It is very clean and sticks to white and black front to create the tone of organisation. Sections of the text are in columns to keep the magazine looking professional. The font of “all that she wants” and “helena hauff” are all in lower case letters and aren’t following the conventions of a typical magazine. By doing this it suggests to the reader that the magazine is well-known and doesn’t need to follow convention in order for people to buy the magazine and to then ensure that they make a profit.

All the negative space creates a laid back chilled vibe like the contents page and front cover. The negative space on the double page spread also is very unconventional as a typical double page spread aims to fill as much of the two pages as possible to ensure that it is full of information and fulfils its purpose of informing the reader with “gossip” about the feature article.

The feature article photo is very contemporary and also unconventional as the top of Helena’s head has been cut off. This creates the impression to the reader that she is famous enough to not need the whole image to be included but also suggests to the reader that the magazine doesn’t follow convention and therefore is well-known enough to do so. The photo also continues onto the second page rather than sticking to the conventional one page feature article photograph. It also doesn’t start at the edge of the page on the first page and instead included lots of negative space in columns on either side of the image. This keeps the tone of organisation but also that it again doesn’t follow convention.

The stand first is very plain and fairly big font for extra text to attract the audience. In the stand first the artists name is in bold to show the reader literally who the article is about. It is typically placed beneath the heading of the article, however it has been placed on top of the feature article photograph to make it stand out, to make the reader be drawn to it before beginning the passage itself but also it is underlined in light blue to simply express to the reader that this magazine doesn’t follow convention and they are different giving the reader more opportunities and more reasons to buy the magazine as they are so different.

Generally this double page spread doesn’t follow convention and this can relate back to featured artist and what it suggests about her. By not follow the typical rules of a double page spread helps to express to the reader that she isn’t a typical artist, and that she is very different in terms of her music and personality. This is shown through the use of lower case letters for the heading and her name being in small lower case letters. Firstly the heading suggests that she is a very chilled and laid back artist that too like the magazine doesn’t follow the conventions of the music industry. Secondly the use of her name being in small lower case letters suggests to the reader that she doesn’t consider herself to be a big and famous artist and therefore has requested this to be written in the way it has. This article is different to the other articles in the magazine suggesting that it isn’t the magazine itself but actually the writer of the article and the artist featured.