Friday, 19 February 2016

EVALUATION - QUESTION FIVE - HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?



What have I gained from my audiences response?
  • I have understood that my audience finds the colour scheme chosen of dark red, black, white, gold and multiple shades of grey linkable to the hip-hop/rap background of the streets and clothing worn by these artists from this music genre. Because of  this I am able to conclude that the colour scheme I chose was effective upon my demographic enhancing their relation and experience to hip-hop/rap music.
  • I have also understood that the shot types chosen in my magazine, specifically on my contents page was effective as there  was a variety which changed their experience with relation to the artists. Because I chose to do this, I am able to conclude that the were the right selection of images to upload for my magazine contents page.
  • From this I have been able to understand that the use of the gold foil writing used continuously from front cover to the double page spread was effective as it enhanced the demographics experience of hip-hop/rap music and created a more urban tone to the magazine as well as making a statement on each page increasing the likability of them being drawn in to read the page.
  • Another thing I am now able to understand about my magazine is that the mid shot chosen for the double page spread allows the reader to gain a more intimate experience with the artists as they are able to be seen more clearly. It allows them a greater insight into who the artists truly are and this means that the demographic are more likely to aspire to be like them.
  • I have also understood that the use of the large and bold fonts used throughout my contents page has been beneficial to my demographic as it fits its purpose of allowing the reader to easily navigate throughout the magazine but also the typography is relatable to the urban background of hip-hop/rap music and the streets it was created on therefore enhancing my demographics experience of this music genre.

Monday, 8 February 2016

EVALUATION - QUESTION THREE - WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?


If the sound is unable to work I have attached the script below:

When deciding which media institution I would like to distribute my media product, I wanted to take into consideration who was producing my competitor magazines and therefore I chose to research into their publishing house to discover whether I would like them to distribute my magazine.

Firstly, I looked into XXL magazine’s publishing house. I chose to look into this magazine as it is the same genre as my own magazine (hip-hop/rap). XXL is currently being published by Townsquare Media since 2014 when they acquired the magazine from Harris Publications and was founded in 1997. Harris Publications is an American consumer magazine publisher in New York City founded by Stanley R. Harris. Townsquare Media is an American Media Company based in Greenwich, Connecticut. The company began in the form of radio and is the third largest AM/FM operator in the country with owning over 310 radio stations in 66 markets. It later expanded into digital publishing and marketing meaning it was then accessible to everyone with a technological device. The company became public in 2014.

However, after looking into Townsquare Media and seeing that they already helped publish a hip-hop/rap music magazine, I realised that there was no room in the market for my hip-hop/rap music magazine therefore I then chose to look into a publishing house which didn’t produce just this genre of music but instead a wide variety allowing room in the market for my magazine.

I then chose to look into Kerrang! which is a rock dedicated magazine. It is a UK-based magazine published by Bauer Media Group. It is a European-based media company headquartered in Hamburg that manages over 600 magazines, over 400 digital products, and 50 radio stations and TV stations around the world. Due to being available on digital products, it means that it is easily accessible to all members of the public meaning that their demographic is not limited, only through the fact that rock is less popular than hip-hop/rap music meaning that there is room in the market for my music magazine. Because it is a European-based media company, my magazine would be widely spread across Europe enhancing its profits. Bauer Media Group also produces magazines for the USA meaning that Bauer Media Group is able to publish my magazine worldwide increasing the profits made by my publishing house. From all the magazines the publishing house produce, they make revenue of 2.4 billion euros (a statistic from 2013). This therefore means that the company are able to easily publish my music magazine, Parental Guidance.

From looking into Bauer Media Group, I have concluded that it would be the perfect publishing house to produce my music magazine Parental Guidance. The option of being able to access magazines they produce on digital devices means that my magazine would be easily accessible to anyone and everywhere as the demand of technological devices is on the increase and helps to produce the most revenue. Bauer Media Group have also been running since 1975 meaning that since publishing music magazines, they have a wide audience interested in what the publishing house produce, therefore by choosing Bauer Media Group to publish my music magazine my revenue would increase rapidly.